The brewery's founding philosophy of pursuing "perfection in brewing" continues to drive its operations today. Carlsberg revolutionized the brewing industry by establishing the Carlsberg Laboratory in 1875, which developed the pH scale and pure yeast cultivation methods that transformed beer production worldwide. Today, Carlsberg Group operates in more than 100 markets globally, producing its flagship Carlsberg pilsner alongside numerous local and international beer brands. The company maintains strong environmental commitments through its "Together Towards ZERO" sustainability program, focusing on carbon neutrality, water efficiency, and responsible drinking. The iconic Carlsberg elephant towers and gate in Copenhagen remain symbols of the brewery's historic significance. The company's slogan "Probably the best beer in the world" has become one of the most recognized advertising phrases in the beverage industry, reflecting the brand's confidence and quality standards that have defined Carlsberg throughout its storied history.RetryClaude can make mistakes. Please double-check responses.